The Activation Layer
Strategic Campaigns
The mechanisms that create participation
Campaigns are participation orchestration frameworks. They coordinate Digital Entitlements, participant actions, and experiences to achieve Trust Circle Program objectives.
Runs on the Trust Network Hub — a Hub account and an approved Trust Circle Program are required before launching a campaign.
Campaigns create activity.
Trust Circle Programs accumulate trust.
The Frameworks
The Nine Campaign Frameworks
Digital Entitlements create potential. Campaigns create participation. Nine frozen frameworks orchestrate every way an organization can engage its participants.
Acquire & Onboard
2 FrameworksCampaigns designed to attract new participants and bring them into the Trust Circle.
#1
Acquisition
How do we bring new participants in?
Membership Enrollment, Referral, Founding Member
#2
Commerce
How do we create transactional moments?
Pre-Sale, Auction, Product Launch
Engage & Activate
3 FrameworksCampaigns designed to drive ongoing participation, learning, and experience.
#3
Participation
How do we drive active participation?
Voting, Challenges, Missions, Surveys
#4
Experience
How do we create experiences that deepen belonging?
Event Access, Exhibition, VIP Experience
#5
Learning
How do we build capability and achievement?
Certification, Learning Path, Training Journey
Recognize & Retain
4 FrameworksCampaigns designed to reward contribution, build reputation, and deepen long-term commitment.
#6
Recognition
How do we recognize contribution?
Ambassador Program, Achievement Recognition, Community Awards
#7
Impact
How do we convert purpose into participation?
Volunteer, Donation, Sustainability, Community Service
#8
Stewardship
How do we deepen long-term commitment?
Heritage Preservation, Mentorship, Curator Selection
#9
Agentic
How do agents participate in the Trust Network?
AI Concierge, Agent-Assisted Participation
The Types
The 12 Campaign Types
Frameworks answer why a campaign exists. Types answer what it is. Twelve frozen types — the complete vocabulary of TNOS campaigns.
Pre-Sale
Commerce
Airdrop
Participation / Recognition
Auction
Commerce
Voting
Stewardship
Quest
Participation / Learning
Exhibition / Mini-Store
Experience / Commerce
Pop-Up Store
Commerce
Gifting
Recognition
Leaderboard
Participation / Stewardship
Referral
Acquisition
Lucky Draw
Participation
Blind Box
Commerce
Frozen at 12. A new type is warranted only when it requires a different organizer workflow, member experience, success metric, and DE orchestration — otherwise it is a configuration of an existing type.
The Capability Layer
Framework → Type → Capability → Configuration
A Campaign Capability describes how a campaign is delivered — not what it is. Any Campaign Type can apply a Capability to amplify its effect. The Type does not change. Its delivery does.
Campaign Framework
WHY
Campaign Type
WHAT
Campaign Capability
HOW DELIVERED
Campaign Configuration
THE SPECIFIC INSTANCE
Capability #1 — Frozen
The Agentic Execution Layer
AI agents operating, assisting, or amplifying any Campaign Type — delivery at scale, at speed, with autonomous intelligence. Capabilities are additive, optional, and non-exclusive.
Trust Compounding
How Campaigns Feed the Trust Circle Program
Every campaign framework maps to the Trust Signals it generates. Participation is what participants feel. Trust Signals are what the network knows.
Campaign
Creates a moment of participation
Digital Entitlements
Recognize and record the action
Trust Signals
Measure verified participation
Trust Circle Program
Retains and compounds the value
Programs endure. Campaigns evolve.
The Trust Circle Program is the ongoing relationship framework. Individual campaigns create moments of engagement. Over time, the portfolio generates recurring participation, Trust Signals, and deeper Trusted Relationships.
Ready to launch?
The Trust Network Hub is the execution layer of TNOS. Register your organization, set up your Trust Circle Program, and launch your first campaign.
Launch a Campaign
Campaigns End. Trust Compounds. Design your campaign portfolio inside a persistent Trust Circle Program.
Runs on the Trust Network Hub — a Hub account and an approved Trust Circle Program are required before launching a campaign.